Industries
A shop loses orders wherever the customer has to stop and think
We check where in the purchase path customers give up, and design changes whose effect can be measured. We work on the shop's data and on conversations with buyers.
What decides a shop's results
A shop's results depend on how many visits end in an order. Four things influence this.
01
Purchase path
From the product list to the order confirmation. Every unnecessary step and every unclear field in the basket costs some orders.
02
Online and in-store sales
A customer looks at a product on their phone and buys in the shop, or the other way round. Stock levels, prices and the customer account must be the same in both channels.
03
Performance and technology
A slow product page and errors on mobile cost orders before the customer has even seen the offer. We measure speed and stability on the devices buyers use.
04
Data instead of opinions
We base changes to the shop on analytics, session recordings and tests with buyers, and we measure their effect before and after release.
From a shop audit to a mobile app
For shops and retail chains we carry out UX audits, UX/UI design, development of shops and websites and mobile apps. The first step is an audit, because it shows which changes will bring the most orders.
Data shows where customers give up. Conversations explain why.
We combine analytics with user research. Quantitative data (conversion rates, heat maps, click paths) points to where customers give up. Interviews and usability tests explain the reason. The result: recommended changes ranked from the one that will bring the most.
Online shop audit
An online shop audit covers technical analysis, user experience analysis, performance and compliance with e-commerce best practice. It costs from PLN 4,500 net and takes from one week.
Case studies
Shops we have audited and built
An audit of a premium children's goods shop, a sports shop on PrestaShop and a course sales platform.
A PrestaShop online shop for the sports sector
PrestaShop runs the sales, content is easier to create in WordPress, and 90% of the shop's users are on a...
Case study
Kokosek: UX audit of a children’s clothing shop before redesign
The premium shop Kokosek was due a redesign, and first it had to be clear what in the current version...
Case study
A training sales platform on WordPress with CRM integration
A training company needed a site where choosing a course flows straight into ordering it. We designed and built a...
Case study
Contact
Let's talk about your shop
The shop's address and a short description of what is not working is enough. In the first conversation we decide whether to start with an audit or with a specific change.
„Bettonico Sp. z o.o. recommends Squares and Radosław Kołacki with full confidence as a Business Partner worth recommending. Our collaboration started in January 2021 and so far has covered building our website and graphic design projects.”
Katarzyna Nawrocka
Google review, translated from Polish · Full review
Questions
Frequently asked questions
What is a UX audit of an online shop?
A UX audit of an online shop is an assessment of the purchase path from the home page to the order confirmation. We assess navigation, product lists and product cards, the basket, forms and how the shop works on a phone. We use analytics data, session recordings and expert analysis. The report points to where customers give up and to the changes worth making first.
How much does a UX audit of an online shop cost?
A UX audit of a shop costs from PLN 4,500 net when it covers one area, for example the basket and the checkout process. An audit of the whole shop starts at PLN 8,000 net. We price the implementation of recommendations separately or bill it hourly at PLN 250 net. We choose the scope according to where the shop loses the most orders.
How long does an online shop audit take?
An audit of one area of the shop takes a week, and a full audit two weeks. The widest option takes three to four weeks. The time also depends on access to analytics: the sooner the shop's team provides traffic and sales data, the sooner the report with recommendations is ready.
Does the shop have to be shut down during the audit or while changes are made?
No, the shop keeps running without interruption. The audit is based on data and on observing the live site, so it requires no changes to the code. We prepare fixes in a test environment and release them in stages, so that each change can be measured and a worse result can be rolled back immediately without affecting sales.
How is the effectiveness of changes in an online shop measured?
We measure the effectiveness of changes by comparing indicators from before and after release: conversion rate, basket abandonment and order value. We test the most important changes with the A/B method, that is, we show two versions of a page to different groups of customers. This is complemented by analysis of user behaviour and satisfaction surveys. Results reach the shop's team in a regular report.
Does an online shop have to be accessible under WCAG?
Yes, the European Accessibility Act covers online sales to consumers and has been enforced since June 2025. Microenterprises are exempt from this obligation. In practice it means compliance with the WCAG standard: legible contrast, keyboard operation and correctly labelled forms. We assess accessibility as part of the audit, together with the purchase path.
What does support for the shop look like after changes are released?
After release we cover the shop with maintenance under an SLA, with an agreed response time for requests. Ongoing fixes and development are billed in hour packages or by time worked. The same team that designed the changes watches their effect in the sales data and proposes next steps.
How does cooperation on an online shop begin?
We start with a conversation about sales, traffic sources and the places where the shop loses customers. Then the shop's team provides analytics, and we propose the scope of an audit or of a first change. We work with shops of different sizes. The condition is a working shop with traffic, where the effect can be measured.