What users need is best explained by the users themselves

User interviews are one-to-one conversations in which a researcher asks about the needs, ways of working and reasons behind the decisions of people who use a product. Squares runs in-depth interviews and user testing, remotely or on site. The result is a set of findings on which a decision about the roadmap, a redesign or a new feature can rest.

The price of user interviews depends on three things: the number of interviews, how participants are recruited and the number of countries covered. We give the figure after a short call about the research goal, before the research starts. Scope is agreed together with the price, so the number of interviews is known up front.

Within one user group, a handful of interviews is enough to see recurring problems. With several groups, roles or markets the number goes up, because each of them needs its own interviews. We set the number of interviews together with the research goal.

The duration depends on the number of interviews and on how participants are recruited. The research has five stages: setting the goal, recruitment, interviews, analysis and findings. We agree the timeline together with the scope, after a short call about the research goal, so the report date is known before the start.

The report contains findings, quotes and interview recordings, plus a list of problems and needs ranked by importance. Every finding has a priority and a specific recommendation, and we walk the team through the report. After the research it is clear what to change in the product and why. The findings feed the roadmap or become the starting point for UX/UI design.

Interviews are worth running before a roadmap, a redesign or a new feature, when user needs are known only from assumptions. The second moment is when quantitative data shows that something is not working but does not say why. The service also suits teams without their own researcher, where research is needed from time to time.

A UX/UI audit is an assessment of the product carried out by a designer, while interviews show the users' perspective: their needs, their language and the reasons behind their decisions. The audit answers what in the interface is not working; interviews answer why people act the way they do. User testing is also part of the Strategic audit package.

We recruit participants ourselves or invite the company's customers. For hard-to-reach specialists, for example in medtech or B2B, a combination of both works best. We select participants and prepare the interview script once the research questions are set. The recruitment method affects the price of the research, so we agree it before quoting.

Yes, we run interviews in Polish and in English, remotely, with participants from different countries. Research in several countries raises the number of interviews, because each market needs its own group of participants.

Yes. A light NDA is signed before the research, because information about the company's customers and plans comes up in the interviews. For research repeated from time to time a framework agreement is available: fixed terms and a separate order for each new study, without agreeing everything from scratch.