Inprogress: UX audit of an IT training company website

A report split into thematic sections that works as an improvement roadmap.

• Conversion analysis - conversion paths, sales funnels and engagement metrics based on Google Analytics and Hotjar.
• Insights from session recordings - behaviour patterns, points of frustration and unexpected navigation paths.
• Performance test results - loading speed, interface responsiveness and visual stability according to PageSpeed Insights and Core Web Vitals.
• Accessibility assessment - barriers in contrast, keyboard use, screen reader compatibility and semantic structure, described with proposals for removing them.
• Prioritised list of issues - for each issue, a description, impact rating, visual documentation and a specific recommended fix.
• Technical and strategic recommendations - quick fixes and long-term actions.

Inprogress is one of Poland's leading IT training companies. The audit had to cover not only how easy the site is to use, but also how well it supports sales: conversion rates and sales funnels.

Alongside user behaviour, we examined the information architecture, site performance and accessibility for people using different tools, including screen readers and keyboard-only navigation. Findings from so many areas had to be organised so the team knew where to start.

The result had to be practical: a list of changes that could be made right away, and those that need longer work.

Quantitative data showed where problems occur, and session recordings helped us understand why.

Using Google Analytics and Hotjar, we analysed conversion paths, engagement metrics and problem points. Session recordings let us observe real interactions with the site and revealed behaviour patterns, points of frustration and unexpected navigation paths.

Performance and accessibility

Tests in Google PageSpeed Insights and Core Web Vitals assessed the site's loading speed, interface responsiveness and visual stability. We checked accessibility against the WCAG guidelines: colour contrast, keyboard navigation, screen reader compatibility and correct semantic structure. We described each barrier together with a proposal for removing it.

Inprogress received a report in which every issue has a description, an impact rating, visual documentation and a recommended fix with an assigned priority.

Thanks to the priorities, the report works as a roadmap: the team can start with quick fixes and plan long-term actions. It also provides a basis for redesigning the site's functionality.