Case study

Ranking-oczyszczaczy.pl: a product ranking and comparison platform

The client had its own device tests and reviews, but needed a platform that could carry a growing catalogue. We designed, built and since 2022 have been developing a product ranking and comparison platform that has grown from one category to eight and covers several thousand products.

Live at ranking-oczyszczaczy.pl

400+

devices in the rankings

1.3M+

users of the site per year

Since 2022

ongoing partnership: platform development

For Ranking-oczyszczaczy.pl, we designed, built and continue to develop a platform with independent rankings, reviews and comparisons of home appliances. It started with air purifiers; today the service covers eight main categories.

Product type
Product ranking and comparison platform
Market
Home appliances (B2C, Poland)
Year
2022 - w trakcie
Technologies
  • Headless CMS
  • Node.js
  • Product Design
  • Web
Key facts
  • Eight main product categories
  • Several thousand products in the catalogue
  • Rankings calculated with the client's methodology: capabilities and value for money
  • Criteria weights changed without developers
  • Reviews and buying guides linked to rankings
  • Working together since 2022: the platform is under continuous development

We turned a ranking list into a knowledge base: data, reviews and tools that lead to a choice.

User operating a home appliance in a living room

Goals

  • 01

    The first stop before buying

    Build a place consumers check before they decide, because they find impartial, data-driven rankings there.

  • 02

    A catalogue that grows

    Give the client a platform for managing a growing number of products and categories without losing performance.

  • 03

    Technical data people understand

    Present device parameters in a way consumers understand, and highlight the client's expertise.

Process

Discover Define Develop Deliver
  1. Product workshops
    Product workshops

    The client's domain knowledge and ranking methodology as the starting point.

  2. UX audit
    UX audit

    A review of how users reach the rankings and how they use them.

  3. Data structure
    Data structure

    A flexible model that handles many categories and thousands of products.

  4. Prototypes and design system
    Prototypes and design system

    Interactive prototypes and a shared set of components for tables, cards and reviews.

  5. Development
    Development

    A web platform with a ranking engine and a content management system.

  6. Growth
    Growth

    New categories and filters added based on user feedback.

Device ranking on the product ranking and comparison platform
Mobile product page in the air purifier ranking

What we delivered

A platform that combines data-driven rankings, selection tools and in-depth expert content.

  • Data structure - a model that handles several thousand products in eight main categories.
  • Ranking engine - each product's score calculated with the client's methodology: parameters and value for money.
  • Criteria management - the product owner changes criteria weights on their own, without code.
  • Selection tools - a "Match to your room" floor-area filter, sortable tables and expandable specifications.
  • Content system - reviews with photos, pros and cons and test results, plus buying guides linked to the rankings.

Challenge: a growing catalogue and a data-based ranking

The client had strong know-how: their own device tests and expert reviews. They needed a platform to manage a growing catalogue and provide a consistent, convenient user experience.

The service started with a single category and was set to expand into more. Its audience is consumers, so technical data had to be presented clearly, and complex comparison mechanisms couldn't get in the way of using the site.

The ranking had to be impartial and data-driven in every category, however the methodology might change.

Solution: a ranking calculated from the client's criteria

The platform calculates each product's position from the client's criteria on its own, in the same way across all categories.

The mechanism runs server-side and is built so criteria weights can be changed without a developer. Users can narrow the list to their own case, for example by entering the floor area of a room, sort tables by chosen features and expand detailed specifications.

From ranking to review

Every product in a ranking leads to a full review, and buying guides link back to the rankings. The client's team publishes this content on its own in a dedicated content management system.

Mobile filters for the product ranking
Air purifier review on the platform

Results: from one category to eight

The service grew from one category to eight, and from a ranking list into a knowledge base with several thousand products.

The platform grew without losing performance, and we add new categories and features without rebuilding, because the architecture was designed for growth from the start. We have been working together since 2022: after the initial launch, we keep shipping improvements based on user feedback.

Product comparison tool with a table of parameters

Written by Published Updated

Expert knowledge and a catalogue that's outgrowing the current site?

We start with a workshop where we agree the data model and the order of work.

Let's talk