Case study

Air-com: knowledge base and careers portal for industry

Air-com wanted to reach automation and pneumatics specialists with both knowledge and job offers. We designed and built two connected sites: a knowledge base with articles, guides and infographics, and a careers portal.

For Air-com we designed and built two related projects: a knowledge base with articles, guides and infographics, linked to newsletter sign-ups, and a careers portal with job openings, benefits and career paths.

Scope of work

Product type: Corporate blog and careers portal
Market: Industrial automation and pneumatics

Key facts

A knowledge base with articles, guides and educational materials
Infographics and diagrams for complex technical topics
Newsletter sign-ups integrated with digital materials
A careers portal with job openings and benefits
Career development paths

The same industry reads guides and looks for jobs. At Air-com, it does both in one ecosystem.

Air-com knowledge base with articles on a laptop and phone

Goals

01
Technical knowledge made accessible
Organise articles and guides on automation and pneumatics so that complex topics are easy to understand.
02
Ongoing contact with readers
Turn content readers into newsletter subscribers through digital materials.
03
Recruiting in the industry
Show specialists the job openings, benefits and career paths at Air-com.

A knowledge base on automation and pneumatics

We designed and built a knowledge base on automation and pneumatics: a collection of articles, guides and educational materials.

We supplemented the content with infographics and diagrams that make complex technical topics easier to understand. We also added a newsletter sign-up system to the knowledge base, integrated with digital materials.

Air-com knowledge base article with a contact form

About the company page on the Air-com site

A careers portal with offers and development paths

The second project is a dedicated careers portal for people looking to grow professionally in the industry.

The portal brings together current job openings, detailed information on employee benefits and an overview of career development paths. It connects the employer's needs with the expectations of specialists whom Air-com already reaches through the knowledge base.

Air-com careers portal with current job offers

What we delivered

Two sites that serve the same group of specialists from two sides: knowledge and careers.

Knowledge base - articles, guides and educational materials on automation and pneumatics.
Technical graphics - infographics and diagrams for complex topics.
Newsletter - sign-ups integrated with digital materials.
Careers portal - job openings, employee benefits and career development paths.

Written by Radosław Kołacki Published 14 November 2020 Updated 7 October 2026

A technician in glasses checks the alignment of production line parts

„We have been working with Squares and Radek Kołacki for over a year. At the beginning of 2019 we needed to launch a website that would build brand awareness and share our knowledge and experience.”