Case study

Luca: a pizzeria website for three restaurant concepts

Luca is a pizzeria nominated five times among the best in Europe, with three restaurant concepts of different character. We designed and built the pizzeria website on Headless CMS WordPress and Next.js, where the team updates the menu and seasonal specials themselves.

restaurant concepts under one brand

nominations among Europe's best pizzerias

9th

place in the 50 Top Pizza Europe Awards 2020

We designed and built a website for Luca that brings together Pizzeria Luca, Trattoria Luca and Luca Piccolo. It puts the pizzeria's places in European rankings front and centre, and the restaurant team updates the menu and seasonal specials themselves.

Scope of work

Industry: Hospitality
Product type: Restaurant website
Market: Hospitality

Technologies

Headless CMS
Next.js
Product Design
Web

Key facts

Three concepts on one website: Pizzeria Luca, Trattoria Luca, Luca Piccolo
A design system that captures the brand's Italian atmosphere
Pizzeria ranking awards visible on the site
Menu and seasonal specials updated in the CMS
Headless WordPress CMS and Next.js

One of the best pizzerias in Europe and three restaurants that speak with one voice.

Tiles with restaurant interiors on the Luca pizzeria website

Goals

01
Show the pizzeria's standing
Highlight its places in European rankings, because that's what sets Luca apart from other restaurants.
02
Three concepts, one brand
Bring the Pizzeria, the Trattoria and Luca Piccolo together under one brand without blurring the differences between them.
03
A menu that keeps up with the kitchen
Give the restaurant team a CMS for day-to-day menu changes and seasonal specials.

Process

Discover Define Develop Deliver

Needs analysis
Needs analysis
What sets Luca apart, and how its three concepts differ.
Design system
Design system
Components and a style that capture the Italian atmosphere and make room for the brand's awards.
UX/UI design
UX/UI design
Views for the Pizzeria, the Trattoria and Luca Piccolo, each with its own menu and character.
Development
Development
Headless WordPress CMS and Next.js, with menu and seasonal specials edited in the CMS.

Luca News section on the pizzeria website

Luca restaurant menu with dishes and drinks

What we delivered

A website for Luca's three restaurants in Denmark, from analysis to launch.

Design system - a style and components built on the brand's Italian character.
Three concepts presented - a dedicated space for Pizzeria Luca, Trattoria Luca and Luca Piccolo, with their menus and interiors.
Awards on the site - nominations and places in the 50 Top Pizza Europe rankings shown as part of the brand story.
Menu and seasonal specials - edited by the restaurant team in a headless WordPress CMS.
Next.js front end - a site connected to the content CMS, so menu updates go live smoothly.

Challenge: three concepts and a place in pizzeria rankings

Luca is a pizzeria nominated five times among the best in Europe. It placed 9th in the 50 Top Pizza Europe Awards 2020, and 23rd in the latest ranking.

Three concepts operate under the Luca brand in Denmark: Pizzeria Luca, Trattoria Luca and Luca Piccolo. Each has a different character, a different menu and a different interior. The website had to bring them together under one strong brand while letting each keep its own identity.

A restaurant with rankings like these needs a website that shows it from the very first screen.

Location page on the Luca pizzeria website

Solution: a shared brand and a place for each restaurant

The design system captures Luca's Italian atmosphere, and the ranking awards are highlighted as part of the brand story.

The Pizzeria, the Trattoria and Luca Piccolo each have their own space on the site, with their own menu and character. A shared brand and the same components tie them together. The foundation is the design system built for all NoHo Partners brands.

A menu edited in the CMS

Content lives in a headless WordPress CMS, and the front end runs on Next.js. The restaurant team changes the menu and adds seasonal specials themselves, without waiting for a developer.