Case study

A mole tracking app with a portable dermatoscope

The client wanted patients to be able to keep an eye on skin lesions easily, wherever and whenever. We designed a mole tracking app that works with a portable dermatoscope, plus a web reception panel. The devices are sold through a shop operating in 6 countries.

We designed a mobile app and a web reception panel for our client. In the app, users keep a history of their skin lesions, find a specialist nearby and book an online consultation, and they can buy the dermatoscope in a shop that operates in 6 countries.

Industry
Healthcare
Product type
Mobile app, reception panel and shop
Market
Healthcare / dermatology (B2C)
Technologies
  • Product Design
Key facts
  • Integration with a portable dermatoscope
  • Medical questionnaire: conditions, regular medication, allergies
  • Skin lesion history with dated photos
  • Lesion dashboard, initial AI analysis and online consultation with a dermatologist
  • Clinic finder with maps, reviews and ratings
  • Shop integrated with Stripe, selling devices in 6 countries

A photo of a skin lesion, its history and the way to a dermatologist, all on the patient's phone.

Moodboard for the mole tracking app

Goals

  • 01

    Monitoring lesions

    Let users photograph skin lesions and track them over time, wherever they are.

  • 02

    A path to a specialist

    Shorten the path from a worrying lesion to a consultation with a dermatologist, online or in person.

  • 03

    Selling in several markets

    Let customers from different countries buy the device in a simple shop.

Process

Discover Define Develop Deliver
  1. Product assumptions
    Product assumptions

    Agreed with the client: monitoring skin lesions, initial AI analysis and consultation with a dermatologist.

  2. Product design
    Product design

    The user journey from the medical questionnaire, through photos, to a consultation.

  3. App UX/UI
    App UX/UI

    An interface that is clear even for people who rarely use technology.

  4. App and panel
    App and panel

    Design of the mobile app and the web reception panel, handed over to the development team.

  5. Micro-commerce
    Micro-commerce

    A shop integrated with Stripe, selling devices in 6 countries.

What we delivered

A patient app, a reception panel and a shop for the devices.

  • Medical questionnaire - a form covering previously diagnosed conditions, regular medication and allergies, taken into account when analysing lesions.
  • Skin lesion history - photos taken with the dermatoscope attachment, catalogued by date in the user's personal history.
  • Dashboard and AI analysis - an overview of lesions over time and their initial analysis.
  • Specialist finder - the nearest clinics and dermatologists, with reviews, ratings and directions from maps.
  • Online consultation - booking a call with a dermatologist, during which an in-person appointment can also be arranged.
  • Micro-commerce - a shop integrated with Stripe, selling devices in 6 countries.
  • Reception panel - the design of a web panel for the clinic reception.

Challenge: making skin lesion tracking simple for patients

Every year millions of people notice skin lesions that may signal health problems. The client wanted monitoring these lesions to be simple and possible anywhere, at any time.

The app works with a portable dermatoscope, so it had to bring together the device, the user's medical data and access to a doctor. Some users aren't used to technology, and the accuracy of the analysis depends on the quality of the photos.

Simple for the patient on the surface, with photos and data underneath that allow a reliable assessment of the lesion.

Medical interview screens: skin, eye and hair colour
Choosing the location of a mole on a body outline in the app

Solution: from a photo of a mole to a talk with a dermatologist

The app starts with a medical questionnaire, then guides the user from a photo of a lesion to a conversation with a dermatologist.

In the questionnaire, users list previously diagnosed conditions, regular medication and allergies, so the analysis takes their health into account. Photos taken with the dermatoscope attachment go into their personal history, labelled with the date. The dashboard shows changes over time, and the app runs an initial AI analysis of them.

Specialist and consultation

The finder shows the nearest dermatology clinics and doctors, with reviews and ratings from other patients and directions from maps. Users can book an online consultation with a dermatologist and arrange an in-person appointment during the call. This matters for people who live far from medical facilities.

Micro-commerce

The devices are sold through a simple shop integrated with Stripe, operating in 6 countries. We tailored the interface to customers in different markets, and the shop can be extended to new ones.

Map of clinics and a dermatologist profile in the app
Message from a dermatologist in an online consultation
Online shop with the portable dermatoscope on a laptop

Results: lesion history, analysis and a route to a doctor on the phone

Users have the history of their skin lesions, an initial analysis and a path to a dermatologist in a single app.

The devices are sold in 6 countries, and the shop is ready for new markets. The app was covered by Newsweek.

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