Product workshop

Changing direction is cheapest before the first line of code

Budget spent on features nobody uses does not come back. In the workshop the team agrees which problem really needs solving, for whom, and what matters most, before change starts to cost.

Written by Radosław Kołacki Updated

Workshop facilitator writing findings on a whiteboard with sticky notes

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When is a product workshop worth it?

The team is planning a new product, a major feature or a redesign.

There are ten ideas and no obvious place to start, and departments are pulling in different directions.

A Product Owner who will answer to the board for this budget needs a shared direction in writing before the build starts.

Who is a product workshop for?

  • A product team is about to build a new product or a major feature and has not agreed on the scope
  • A Product Owner or head of product does not want to spend budget on features nobody will use
  • The roadmap is still being drawn up and a view from outside the organisation would help
  • A medtech product or a complex B2B system, where the wrong direction costs the most

How it works

How does a product workshop work step by step?

  1. 01

    Gathering context

    We gather information about the business, the goal, the users and the constraints, so the workshop starts from facts.

  2. 02

    Workshop

    Together with the team we map the problem, user needs and ideas for a solution.

  3. 03

    Priorities

    We separate what matters from what can wait and set the order of work.

  4. 04

    Takeaways

    We write up the scope, the decisions and the next step. Result: a document a development estimate can be based on.

After the workshop the team knows what to build, what not to build and in what order. The decisions stay in writing and serve as the basis for a development estimate.

How much does a product workshop cost?

from PLN 3,000 net

A workshop costs from PLN 3,000 net. The workshop has an agreed scope and a fixed price, which depends on the number of topics and participants. We agree the scope and the figure on a first call, before any work starts.

The conversation about the workshop scope and the initial estimate carry no obligation. We reply within a few hours.

Let's talk about a workshop

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Questions

Frequently asked questions

What is a product workshop?

A product workshop is a series of sessions with the team after which it is clear which problem needs solving, for whom, and what matters most. At Squares it has four steps: gathering context, the workshop itself, setting priorities and writing up the conclusions. It is also called a discovery workshop or product discovery, and it takes place before design and development.

How much does a product workshop cost?

A product workshop has a fixed price agreed before any work starts. The figure depends on the number of topics and the number of participants, which is why we give it after a first call about the scope. Once accepted, the price does not change, and the initial quote is not a commitment to work together.

How long does a product workshop take?

A product workshop takes 1-2 weeks, depending on the topic. In that time we gather information about the business, the users and the constraints, run sessions with the team and write up the conclusions. The workshop sessions take up part of that period; the rest is preparation before the sessions and work on the final document.

What is the outcome of a product workshop?

The outcome of a product workshop is a document with the scope, the decisions and the next step. It records what to build, what not to build and in what order, and the delivery team can estimate the work from it. In the Daily Effect app project, the findings from workshops and event storming were turned into requirements and the scope of the first version of the product.

When is a product workshop worth running?

A product workshop is worth running before a new product, a major feature or a redesign, when there are many ideas and departments pull in different directions. It also makes sense when the idea or design already exists: we then validate it and set priorities before the build starts. When a single specific decision needs settling, Consulting is enough.

How is a product workshop different from a design sprint and a UX/UI audit?

A product workshop sets scope and priorities, a Design sprint tests one solution on a prototype, and a UX/UI audit assesses a product that is already live. The workshop ends with a document, the sprint with a tested prototype and a recommendation, and the audit with a report and an improvement roadmap. The workshop is the choice when there is no agreement yet on what to build.

How is a product workshop different from a regular meeting?

A meeting ends with notes; a product workshop ends with decisions and a scope of work. Preparation makes the difference: before the session we gather facts about the business, the users and the constraints, and afterwards we rank the ideas by importance. The decisions stay in writing, so they can be revisited when the build is estimated.

What does a product workshop require from the client's team?

The workshop requires the product team and people from the departments affected by the decision to take part, plus information about the business, the goal, the users and the constraints. We gather that information before the session so the workshop starts from facts. The number of participants affects the price, so we agree the line-up on the first call.

Can a product workshop be run remotely and under an NDA?

Yes, we run workshops remotely or on site, for teams in Poland and abroad. The pompy.app comparison site project began with on-site workshops. Product plans and company data come up in the sessions, so a light NDA is signed before the workshop, and a framework agreement is available for further work.

What happens after a product workshop?

After the workshop the team has a scope on which a build estimate can be based. In the Diagnosis, Design, Development, Optimisation process the workshop belongs to Diagnosis, and the next step is Prototype & MVP or UX/UI design. The agreed scope can be designed and built by the same Squares team, or handed to the client's team.