About

One team answers for the product, from diagnosis to launch

Our story

Squares designs and builds digital products: from diagnosis and research, through interface design, to testing and delivery.

Since 2017 we have worked with small and mid-sized B2B and SaaS companies that develop their own digital product. Some of our projects are delivered for international organisations and in regulated sectors, including the medical sector.

First we establish which problem needs solving and what takes priority. Then we design the solution, test it with users and take it through to delivery. Each part of the work has a scope, a deadline and a written result, so the client knows what they are paying for before the next step is decided.

2017
the year we started designing and building digital products
10+
years of hands-on experience across our team
5.0
average client rating on Google

Working together

How we work and who we work with

Research, interface design and delivery are run by one team. We write down what is agreed, and the result of every phase can be checked.

  1. 01

    Where we work

    We are based in Poland and work with clients at home and abroad. A remote project has the same plan, fixed meeting rhythm and written decisions as one run on site.

  2. 02

    Who we work with

    We work with B2B and SaaS companies that develop their own digital product. On the client side we most often talk to the person responsible for the product: a Product Owner, Head of Product or development director.

  3. 03

    Working alongside other suppliers

    We also join projects led by technology and consulting firms when user research and interface design are needed.

We work with clients in Poland and abroad

We combine diagnosis and research with design and delivery, and test solutions in successive iterations. A project ends with a working product, not a concept.

Countries where we have run user research or delivered projects

55% EMEA

  • 🇵🇱 Poland
  • 🇩🇪 Germany
  • 🇸🇪 Sweden
  • 🇩🇰 Denmark
  • 🇪🇸 Spain
  • 🇷🇴 Romania
  • 🇪🇪 Estonia
  • 🇨🇭 Switzerland
  • 🇫🇷 France
  • 🇭🇺 Hungary
  • 🇧🇪 Belgium
  • 🇨🇾 Cyprus
  • 🇵🇹 Portugal
  • 🇿🇦 South Africa
  • 🇧🇼 Botswana
  • 🇸🇦 Saudi Arabia
  • 🇦🇪 United Arab Emirates

20% North America

  • 🇺🇸 USA
  • 🇨🇦 Canada

15% Latin America

  • 🇧🇷 Brazil
  • 🇲🇽 Mexico

10% APAC

  • 🇯🇵 Japan
  • 🇦🇺 Australia
  • 🇮🇩 Indonesia

Reviews

What our clients say

  • „We wholeheartedly recommend Squares. We have worked together for years and they are one of those partners you can rely on 100%. Among many different projects, they built our company website with an advanced integration with an external database. They do not stop at the code.”
    Inprogress - sukces w zarządzaniu Google review, translated from Polish
  • „A great collaboration for over 2 years. The team is professional, punctual and genuinely committed to the development of the project. The app is polished and the communication is excellent. Highly recommended.”
    Daily Effect Google review, translated from Polish
  • „We have been working with Squares and Radek Kołacki for over a year. At the beginning of 2019 we needed to launch a website that would build brand awareness and share our knowledge and experience.”
    AirComPL PneumatykaAutomatyka Google review, translated from Polish
  • „Bettonico Sp. z o.o. recommends Squares and Radosław Kołacki with full confidence as a Business Partner worth recommending. Our collaboration started in January 2021 and so far has covered building our website and graphic design projects.”
    Katarzyna Nawrocka Google review, translated from Polish
  • „I have been working with Squares for a long time and can recommend them with a clear conscience to anyone looking for reliable developers. We have delivered several websites together. The whole process went very smoothly.”
    Dominika Cisowska Google review, translated from Polish

All reviews on Google

Trusted by

Selected brands

SaaS & technology
  • wFirma
  • Cloudvisor (AWS)
  • Bluemetrica
  • Imagine Stories
  • Pompy.app
  • Ranking oczyszczaczy powietrza
Medtech & healthcare
  • QIAGEN
  • S3 Connected Health
  • Biomed Neurotechnologie
  • Tropokolagen
  • Neviscope
  • myNeviskin
  • Guna
Food & hospitality
  • AmRest
  • NoHo Group
  • Cocks & Cows
  • The Bird
  • Luca
  • Camping
E-commerce and products
  • Kokosek
  • PESPORT
  • Bettonico
  • Mononi
  • Fersk
  • Keramzytbud
  • Shopie
Sport and education
  • Daily Effect
  • Tennisgram
  • Tennis Know How
  • Ten Tenis
  • Inprogress
  • Akademia Improwizacji
  • e-Edu
Industry and services
  • AirCom
  • Transcash
  • Fiat
  • Daytona Lubricants
  • Neckermann
  • Inlegis
  • Ferryman
  • Lamar
  • Fipi
  • Fumum
Public sector and science
  • Puławski Park Naukowo-Technologiczny
  • Aglomeracja Wrocławska
  • TED

Our process

Four stages, each ending with a decision

Twice wide, then narrow: first we understand the problem and choose a direction, then we build and narrow down to the version that works best.

Diagnosis Design Development Optimisation

01

Diagnosis

We talk to the team and to users and look at the data. Outcome: a list of problems ranked by impact on users and the business.

02

Design

We choose one direction and design it to prototype level. Outcome: a design that can be tested with users before it is built.

03

Development

We build what we designed, in short cycles with a weekly review. Outcome: a working product.

04

Optimisation

We measure how people use the product and improve it after launch. Outcome: the next version, based on data from the previous one.

Next iteration

After launch we go back to research, so each new version starts from what the previous one taught us.

Initiatives

Our initiatives

Alongside client projects we develop our own products and a sister brand. This means we also know the cost of maintaining and developing a product from the owner's side.